About Us

Phil Green, CEO of GG Homes and a standout on HGTV’s House Hunters, blends deep real estate knowledge with high-performing direct mail strategy. With an MBA in real estate and finance, he’s helped scale Southern California’s largest homebuyer—and now brings that same innovation to help others grow their lead generation and marketing impact.

Erick Gydesen, COO of GG Homes, has been key to its rise as a top homebuyer in Southern California. His background in sales and operations drives his data-informed approach to real estate and direct mail marketing. Erick’s leadership has shaped campaigns that stand out in competitive markets and convert at scale.

Jerry Yu serves as the Chief Operating Officer at DMForce, where he oversees operations, technology, and strategic growth to deliver high-impact direct mail marketing solutions for real estate investors. With a strong background in engineering and technology, Jerry drives the development of automated systems and data-driven analytics, ensuring scalable, high-conversion campaigns.

Steve Ham is a global marketing strategist with leadership experience at SDSU’s Fowler College of Business and Kaplan International. With a strong foundation in B2B and B2C marketing across 80+ countries, Steve brings bold, data-driven brand strategy to life—helping real estate and service-based businesses grow with confidence.